There’s something magical about biting into a soft, decadent Pink Velvet Cookie. The vibrant color, the delicate balance of sweetness, and the irresistibly chewy texture make these cookies perfect for any occasion. Whether you’re baking for a birthday, Valentine’s Day, or simply want a pop of color on your dessert table, these cookies are sure to delight.

I first made Pink Velvet Cookies for a friend’s baby shower, where they quickly became the most talked-about treat. Ever since, they’ve been a go-to recipe for whenever I want to add a little charm and whimsy to my baking repertoire.
Why You’ll Love This Pink Velvet Cookie Recipe
Get ready to fall head over heels for these gorgeous cookies. Pink Velvet Cookies are not just a treat for the taste buds – they’re a feast for the eyes too!
First off, these cookies are incredibly easy to make. With simple ingredients and straightforward steps, you can whip up a batch in no time. They’re perfect for bakers of all skill levels, even if you’re new to cookie-making.
Their vibrant pink color makes them a standout dessert. Whether you’re creating a festive holiday spread or putting together a dessert gift box, these cookies add a cheerful, eye-catching touch.
The flavor is as dreamy as their color. A subtle hint of vanilla and a soft, velvety crumb give these cookies a luxurious, melt-in-your-mouth texture that’s hard to resist.
Best of all, they’re versatile! Add white chocolate chips, drizzle with icing, or sprinkle with edible glitter – you can customize them to suit any occasion or personal taste.
Ingredients Notes

The magic of Pink Velvet Cookies lies in their carefully selected ingredients. Each one plays a key role in creating the perfect flavor, texture, and color.
All-purpose flour forms the base of these cookies. Make sure to measure it correctly by spooning it into your measuring cup and leveling it off to avoid dense cookies.
Unsalted butter gives these cookies their rich, tender crumb. Let it soften at room temperature before mixing for easier incorporation.
Granulated sugar provides the sweetness, while brown sugar adds a slight molasses flavor and extra chewiness. The combination is key to achieving the perfect cookie texture.
Pink gel food coloring is what gives these cookies their signature color. I recommend using gel instead of liquid food coloring for a more vibrant hue without altering the dough's consistency.
Vanilla extract enhances the flavor, adding a warm, sweet note that pairs beautifully with the cookie’s soft texture. Opt for pure vanilla extract if possible for the best flavor.
A touch of baking soda helps the cookies spread perfectly in the oven, while cornstarch contributes to their soft and tender texture. You’ll also need salt to balance the sweetness.
For added indulgence, toss in some white chocolate chips or drizzle the finished cookies with a glaze. While optional, these extras make the cookies even more irresistible.
How to Make These Pink Velvet Cookies

Creating these cookies is a simple and rewarding process that fills your kitchen with the sweet aroma of baking perfection.
Start by preheating your oven to 350°F and lining your baking sheets with parchment paper. This helps ensure your cookies bake evenly and don’t stick to the pan.
In a large bowl, cream together the softened butter, granulated sugar, and brown sugar until light and fluffy. This step is crucial for achieving a smooth, velvety texture in your cookies.
Add the vanilla extract and a few drops of pink gel food coloring. Mix until the color is evenly distributed, adjusting the amount of food coloring to reach your desired shade of pink.
In a separate bowl, whisk together the flour, cornstarch, baking soda, and salt. Gradually add the dry ingredients to the wet ingredients, mixing just until combined. Overmixing can lead to tough cookies, so be gentle!
If desired, fold in white chocolate chips for an extra touch of sweetness. Scoop the dough into small, even portions and place them on the prepared baking sheets, spacing them about 2 inches apart.
Bake for 10-12 minutes, or until the edges are set and the centers look slightly underdone. The cookies will continue to firm up as they cool on the baking sheet. Transfer them to a wire rack to cool completely.
Storage Options
Pink Velvet Cookies are perfect for making ahead and storing, so you can always have a sweet treat on hand.
Store the cookies in an airtight container at room temperature for up to 5 days. To maintain their softness, place a slice of bread in the container to keep them moist.
For longer storage, freeze the cookies. Arrange them in a single layer on a baking sheet, freeze until firm, and then transfer to a freezer-safe bag or container. They’ll stay fresh for up to 3 months. When ready to enjoy, thaw them at room temperature.
You can also freeze the cookie dough. Scoop the dough into portions, freeze on a baking sheet, and then transfer to a freezer bag. Bake straight from frozen, adding an extra 1-2 minutes to the baking time.
Variations and Substitutions
Pink Velvet Cookies are incredibly adaptable, allowing you to get creative with flavors and add-ins.
Swap the vanilla extract for almond extract to give the cookies a subtle nutty flavor that pairs beautifully with the pink hue.
For a tropical twist, mix in some dried coconut flakes or a few drops of coconut extract. It’s a fun way to add a hint of the tropics to your cookies.
If you’re baking for a holiday, sprinkle the cookies with festive sprinkles before baking or drizzle them with colored icing to match the occasion.
To make these cookies gluten-free, substitute the all-purpose flour with a 1:1 gluten-free baking flour. Ensure all other ingredients are certified gluten-free.
For a more decadent treat, dip half of each cookie in melted white chocolate and sprinkle with edible glitter for a stunning finish.
Experiment and make these cookies your own. No matter how you customize them, they’re bound to be a showstopper!
PrintPink Velvet Cookie Recipe
Discover the best pink velvet cookie recipe for soft, chewy, and vibrant cookies that are perfect for parties, holidays, or gifting.
- Prep Time: 15 minutes
- Cook Time: 12 minutes
- Total Time: 27 minutes
- Yield: 24 cookies 1x
- Category: Dessert
- Method: Baking
- Cuisine: American
- Diet: Vegetarian
Ingredients
- 2 ½ cups all-purpose flour
- 1 tsp baking powder
- ½ tsp baking soda
- ½ tsp salt
- 1 cup unsalted butter, softened
- 1 cup granulated sugar
- ½ cup brown sugar, packed
- 2 large eggs
- 2 tsp vanilla extract
- 2-3 drops pink food coloring
- ½ cup white chocolate chips (optional)
Instructions
- Preheat your oven to 350°F (175°C) and line a baking sheet with parchment paper.
- In a bowl, whisk together flour, baking powder, baking soda, and salt.
- In another bowl, cream together the butter, granulated sugar, and brown sugar until light and fluffy.
- Add the eggs, one at a time, and mix well. Stir in vanilla extract and pink food coloring.
- Gradually add the dry ingredients to the wet ingredients, mixing until combined. Fold in white chocolate chips if using.
- Scoop tablespoon-sized dough balls onto the prepared baking sheet, spacing them 2 inches apart.
- Bake for 10-12 minutes or until the edges are set. Allow to cool on the baking sheet for 5 minutes before transferring to a wire rack.
Notes
- Adjust the pink food coloring to achieve your desired shade.
- Store cookies in an airtight container for up to 5 days.
- You can substitute white chocolate chips with sprinkles for extra color and texture.
Nutrition
- Serving Size: 1 cookie
- Calories: 145
- Sugar: 10g
- Sodium: 85mg
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